IslandZone Performance

A new collection launch of sharp and smart comfies in Tommy’s signature prints and colors now for both men and women. This launch is followed by select markdowns and special prices on key products. A fold out mailer will hit mailboxes ahead of the promotions landing in store and will be accompanied by individual site index pages.

in-home Mailer | in-store signage | window strategy | digital concept direction

Marketing Strategy

• Straightforward messaging with hero image

• Directly referencing mailer for customer connection across all platforms

9 Page Mailer

Color

This bright blue references our existing color palette for IslandZone Performance and the IZP Feb Mailer. Used in a solid fill, this stands out in the evergreen environment and highlights the low price of this promo.

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Signage

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Window Cling

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Digital Asset Concepts

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Work shown here is used as a case study to show work proficiency with no intention to be distributed or sold. All imagery is sole and exclusive property of Tommy Bahama.