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Transforming Public Safety through technology. Axon is a company that creates non-lethal weapon solutions and software with a mission to preserve truth and accelerate justice for Law Enforcement, the Justice Department, Federal Agencies, Independent Security, and Individuals. I’m a Visual Designer at Axon. At Axon, I get to work on marketing materials throughout the company, including branding trade-show experiences, create award brands, everyday marketing materials for sales, high visibility keynotes for internal and external exec presentations, and social media content.

branding | wayfinding | production | social media

Social Promotion for Fleet and the Furious Launch

Fleet and the Furious is a video the team created to promote our ALPR camera technology called Fleet 3. The dual front + back cameras can capture license plates accurately at high speeds and syncs with evidence management software to reduce caseloads, paperwork, and increase accountability. It pairs with Axon Body 3 cameras as well, giving LE a full + truthful picture of a scenario.

To emphasize how cool this tech is, we rented some Ferraris and hired some drivers to showcase the high speeds we can capture with this technology. It resulted in a beautiful shoot in the desert with gorgeous photo and video assets. I lead the social execution alongside the social team to drive traffic to our youtube post, with the ultimate goal of capturing a youtube audience and having a viral moment on video-first platforms like tiktok and instagram reels. As of Q3 2022, we have 700,000+ views on Youtube, 840,000+ on TikTok, and 60,000+ views on instagram, when our previous Youtube viewership topped out at around 450,000 views! Increasing overall brand awareness was the goal here.